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Built in the Valley

A series by OuiTrend

Episode 1 out now

Stories of the ownersbuilding the Valley.

A docuseries about the mindset, standards and relentless work behind the businesses that make up the 956.

Why we made it

Why Built in the Valley exists

Some of the best businesses in Texas were started here, by people who began with very little.

We sit down with Valley owners to talk about how they started, the standards they hold and the systems that let them grow, so the next generation of entrepreneurs here can see it’s possible.

Every episode

What we talk about

The story

How they started from scratch in the 956 and got through the hard first years.

The standards

The quality and discipline that build a reputation people trust.

The systems

The processes, people and tools that let a business grow past its owner.

The advice

Straight, practical lessons for the next local entrepreneur.

The episodes

Meet the owners

Local owners building the businesses that move South Texas forward.

Sovereign Coffee

Brownsville

Owner: Kenneth Atkinson

Specialty coffee, community culture, and the operational mastery it takes to create an unmatched experience in the RGV.

“Our coffee is among the top half percent of all coffee in the world.”

Kenneth Atkinson

Visit Sovereign Coffee

Out now

Coming up

  • Episode 2

    TeacherBuilder

    An online program that prepares new teachers for certification in Texas.

    Coming up next

Don’t miss the next one

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Joshua Netro

Your host

Joshua Netro

Joshua sits down with each owner to get past the highlight reel: the doubts, the bad months, and the decisions that turned a small idea into a business the Valley relies on.

Open call

Know an owner who inspires? Tell us their story, or yours.

A nomination doesn’t guarantee a spot in the series; OuiTrend selects every guest. No one appears in the series or on this site without their permission. You must be 18 or older. Privacy Policy · Terms & Conditions

Have a business? The owners in this series grew with strong systems. We’ll help you build yours.

Built in the Valley

Presented and produced by OuiTrend · Hosted by Joshua Netro · Filmed by Cornerstone Media

Watch on YouTube